What is SEO?
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Search Engine Optimization (SEO) is the process of enhancing a website's visibility on search engine results pages (SERPs) to drive organic (unpaid) traffic. It involves a combination of strategies, techniques, and practices designed to improve a website's ranking for relevant keywords and ensure it meets user needs and search engine requirements. By optimizing content, technical structure, and user experience, SEO helps businesses attract, engage, and convert visitors.
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